KANTAR’S STEP CHANGE METHODOLOGY FOR ASSESSING YOUR BRAND’S FUTURE
It’s not enough for pharma to rely on a brand’s past performance – it’s time to start predicting future performance and engaging with what’s coming around the next corner, and the one after that, and the one after that.
Our newest Edge of Insight report explores the latest advances in marketing science research to reveal how this methodology can be used to set brands on the road to peak performance. Supported by case studies, we provide clear evidence of the predictive power of a revolutionary new use of the "share of preference"’ measurement.
The model’s leading indicator nature brings with it the ability to look ahead anywhere from six months to one year, depending on how dynamic and competitive a therapy area is. For market researchers, this model represents an exceptionally strong piece of work that will allow them to help their colleagues in marketing to achieve even greater success.
Download our report and learn how you can forecast the weather conditions for a brand over the next six days, six weeks, six months and more.